Some blended value news picks of the week:

Green may be the latest shade of Apple, but green isn’t gold for MBAs, a new study finds. Speaking of Apple, after my recent (and virginal) trip to San Francisco, I could definitely see how San Fran had been leading the way to sustainability, but it’s nice to know New York is getting credit too.

On a triple bottom lined note, academics have named a new approach to sustainable business called S²AVE (Shareholder and Social Added Value with Environmental Restoration, emphasizing the importance of incorporating a triple bottom line into a company’s strategy, rather than tangential activities. And for those concerned with their own personal triple bottom lines, there are more socially responsible investment (SRI) mutual funds and products than ever.

Drawing on cause marketing tactics, MSN launched a new portal WhatOnEarthIsGoingOn, tapping into MSN’s existing user base to create an online community where members can learn about and act upon social issues, and receive targeted information from “like-minded brands.” While some cause marketing effort is directed at helping consumers connect to brands, another social marketing site has been created to help consumers evaluate marketer’s eco-friendly claims.